1004's Design Philosophy

  • Adventurous

    1004 implements elements of fantasy and futurism to prepare the wearer for any adventure, whether it be in the woods or the concrete jungle.

  • Purposeful

    Each piece is designed with a wearer in mind. 1004 believes in pieces that are fashion-forward but still serve the purpose of protecting the wearer from the elements.

  • Attention to Detail

    Our clothing and accessories are crafted with the highest attention to detail. Our pieces exude the essence of artistry and devotion unmatched by mass-produced brands.

Meet our designer

Kelsey Ann Lee / Founder & Creative Director

Born and raised in Minnesota, Kelsey started designing and sewing at a young age with the assistance of her mother. She holds a bachelor of science in apparel design from the University of Minnesota.

What does '1004' mean?

It is a wordplay that pays homage to the Korean heritage of Kelsey's husband.
How the number '1004' (one thousand & four) is pronounced in Korean (chun-sa) is homophonous to how the word Korean word for angel (‘천사’) is also pronounced.